The PRESIDIO Blog

What's new at the firm.

Schools

6 min read

How-to Guide: Planning a School Bond

Planning a general obligation bond? Consider bringing on a public affairs consultant sooner rather than later. Preparing to put a bond on the ballot...

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2 min read

District of Choice Campaigns: Help Your District Stand Out

The California Department of Education District of Choice Program is an annual program that allows California school districts to enroll students...

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2 min read

Strengthen Your School Community with a Virtual Town Hall

As students return to in-person learning, school leaders must communicate with their students, parents, and stakeholders to ensure transparency in...

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2 min read

5 Benefits of School District Social Media Competitions

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you...

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3 min read

How to Create a Social Media Content Calendar for Your School District

How does your district use its social media platforms? Do you post regularly, or does your district post maybe  once a month if you can find the...

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5 min read

How Marketing Automation Can Help Streamline Your Enrollment Process

Each week brings new headlines about declining enrollments for public schools. Parents are having fewer children, the COVID-19 pandemic has eroded...

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3 min read

How to Harness the Power of Livestreaming for Your School

Recent studies show that engagement is higher with livestreams than with conventional video content. Their popularity makes sense: livestreams can...

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3 min read

How to Use ParentSquare to Its Full Effect

Over the past few years, school districts have increasingly gravitated toward ParentSquare to strengthen their relationships with parents and...

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Graphic with photograph of children going back to school in masks

Los Nietos School District Expands Communications Consulting Services

In 2017, Los Nietos School District became Presidio's second public-agency client when their staff and Board of Education placed their trust in a...

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2 min read

Planning for the Unplanned: How to Update Your Org Chart and Crisis Plan for the New School Year

Summer break is ending soon, and it’s time to go over your checklist in preparation for the new school year. As you do so, you may want to take a...

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