The Presidio Blog / Social Media

The word “audit” can sound a bit daunting. However, auditing your school’s social media platforms doesn’t have to be scary. In fact, it’s quite simple and easy to do yourself …

According to data from the Sprout Social Index, 12.8% of people consider government content on social media to be the most annoying form of content online. However, social media has …

The social media industry is constantly changing, and establishing a consistent audience can be challenging. Even once you understand what content works best with your followers, you may find that …

There are so many metrics on Instagram that trying to analyze all of them can easily feel overwhelming. If you want to build your brand awareness on Instagram or reimagine …

Building your brand’s awareness on Instagram is essential for your overall marketing efforts. Here are 5 tips to get you started: 1. Create a business Instagram account We recommend that …

Are you looking for innovative ways to showcase your small business’s products? Or are you trying to turn your side hobby into your main job through more advanced marketing strategies? …

“Knowledge is power,” is a phrase that most of us accept as true. But what happens when you lack a particular piece of knowledge? That is the problem inherent in what …

Before the pandemic began, most local government agencies could communicate with constituents daily and in person, almost always through trusted surrogates: principals, police officers, teachers, firefighters, and front-office staff. For …