The PRESIDIO Blog

What's new at the firm.

Social Media

2 min read

District of Choice Campaigns: Help Your District Stand Out

The California Department of Education District of Choice Program is an annual program that allows California school districts to enroll students...

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2 min read

5 Benefits of School District Social Media Competitions

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you...

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3 min read

How to Create a Social Media Content Calendar for Your School District

How does your district use its social media platforms? Do you post regularly, or does your district post maybe  once a month if you can find the...

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Woman holds up a phone with an Instagram Reel open

2 min read

5 Things You Didn't Know About Instagram Reels

Instagram Reels are a direct response to the rise of TikTok, the most downloaded app of 2020. Like TikTok, Reels offers a way for people to share...

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8 min read

7 Simple Tips To Help You Audit Your School’s Social Media Accounts

The word “audit” can sound a bit daunting. However, auditing your school’s social media platforms doesn’t have to be scary. In fact, it’s quite simple

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4 min read

Optimizing Government Social Media Use During COVID-19

According to data from the Sprout Social Index, 12.8% of people consider government content on social media to be the most annoying form of content...

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3 min read

Is Your Audience Experiencing Feed Fatigue?

The social media industry is constantly changing, and establishing a consistent audience can be challenging. Even once you understand what content...

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3 min read

7 Basic Instagram Metrics You Need to Know

There are so many metrics on Instagram that trying to analyze all of them can easily feel overwhelming. If you want to build your brand awareness on...

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4 min read

5 Tips for Building Brand Awareness on Instagram

Building your brand’s awareness on Instagram is essential for your overall marketing efforts. Here are 5 tips to get you started:

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Young woman shooting cooking video on iPhone

5 min read

How to Shoot Smartphone Videos Like a Pro

Are you looking for innovative ways to showcase your small business’s products? Or are you trying to turn your side hobby into your main job through...

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