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The Presidio Blog / Social Media

by Erika Flores, on Aug 30, 2021 9:00:00 AM

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you should. Simply put, a social media competition is a campaign to gather …

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Topics:EducationSchoolsSocial MediaCommunications

by Hannah Dragoo, on Aug 25, 2021 4:54:07 PM

How does your district use its social media platforms? Do you post regularly, or does your district post maybe once a month if you can find the time? I challenge you to …

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Topics:EducationSchoolsSocial MediaCompany Culture

by Allison Stewart, on Aug 10, 2021 10:59:41 AM

Instagram Reels are a direct response to the rise of TikTok, the most downloaded app of 2020. Like TikTok, Reels offers a way for people to share addictive and entertaining …

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Topics:Social MediaBrand Strategy

by Samantha Marquez, on Jun 28, 2021 9:00:00 AM

The word “audit” can sound a bit daunting. However, auditing your school’s social media platforms doesn’t have to be scary. In fact, it’s quite simple and easy to do yourself …

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Topics:EducationSchoolsSocial MediaCommunications

by Samantha Marquez, on Jan 11, 2021 9:00:00 AM

According to data from the Sprout Social Index, 12.8% of people consider government content on social media to be the most annoying form of content online. However, social media has …

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Topics:Public AgencySocial MediaCommunications

by Nailea Ayala Sahagún, on Sep 24, 2020 10:34:16 AM

The social media industry is constantly changing, and establishing a consistent audience can be challenging. Even once you understand what content works best with your followers, you may find that …

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Topics:Social MediaDigital Marketing

by Nailea Ayala Sahagún, on Sep 16, 2020 10:00:00 AM

There are so many metrics on Instagram that trying to analyze all of them can easily feel overwhelming. If you want to build your brand awareness on Instagram or reimagine …

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Topics:Social MediaDigital MarketingBrand Strategy

by Nailea Ayala Sahagún, on Sep 4, 2020 3:53:56 PM

Building your brand’s awareness on Instagram is essential for your overall marketing efforts. Here are 5 tips to get you started: 1. Create a business Instagram account We recommend that …

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Topics:Social MediaDigital MarketingBrand Strategy

by Nailea Ayala Sahagún, on Aug 18, 2020 5:00:49 PM

Are you looking for innovative ways to showcase your small business’s products? Or are you trying to turn your side hobby into your main job through more advanced marketing strategies? …

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Topics:Social MediaPhotographyVideographyDigital Marketing

by Samantha Marquez, on Aug 13, 2020 9:24:25 AM

“Knowledge is power,” is a phrase that most of us accept as true. But what happens when you lack a particular piece of knowledge? That is the problem inherent in what …

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Topics:Public AgencySocial MediaCrisis Communications