The PRESIDIO Blog

What's new at the firm.

Brand Strategy

2 min read

District of Choice Campaigns: Help Your District Stand Out

The California Department of Education District of Choice Program is an annual program that allows California school districts to enroll students...

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Woman holds up a phone with an Instagram Reel open

2 min read

5 Things You Didn't Know About Instagram Reels

Instagram Reels are a direct response to the rise of TikTok, the most downloaded app of 2020. Like TikTok, Reels offers a way for people to share...

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4 min read

Why Your School Should Consider Using Custom Zoom Backgrounds

In the age of Distance Learning, Zoom has become the platform of choice for schools across the nation. This is for good reason – Zoom offers a...

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5 min read

Top 5 Tips for Mastering Nonprofit Marketing

In this digital age, it's more important than ever to use all resources available to you, especially when it comes to marketing. For nonprofits,...

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3 min read

7 Basic Instagram Metrics You Need to Know

There are so many metrics on Instagram that trying to analyze all of them can easily feel overwhelming. If you want to build your brand awareness on...

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4 min read

5 Tips for Building Brand Awareness on Instagram

Building your brand’s awareness on Instagram is essential for your overall marketing efforts. Here are 5 tips to get you started:

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Brand strategists collaborating on a project

3 min read

5 Questions to Ask Your Prospective Brand Strategist

Are you trying to take your small business to the next level? If so, you may be looking around for a brand strategist to help you determine your next...

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