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The Presidio Blog / Education

by Erika Flores, on Aug 30, 2021 9:00:00 AM

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you should. Simply put, a social media competition is a campaign to gather …

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Topics:EducationSchoolsSocial MediaCommunications

by Hannah Dragoo, on Aug 25, 2021 4:54:07 PM

How does your district use its social media platforms? Do you post regularly, or does your district post maybe once a month if you can find the time? I challenge you to …

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Topics:EducationSchoolsSocial MediaCompany Culture

by Emily Rabiner, on Aug 16, 2021 3:48:11 PM

Each week brings new headlines about declining enrollments for public schools. Parents are having fewer children, the COVID-19 pandemic has eroded trust and sowed confusion, and sites like Great Schools are causing more families to “shop around” for …

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Topics:EducationSchoolsDigital MarketingEnrollment Marketing

by Nailea Ayala Sahagún, on Aug 12, 2021 9:00:00 AM

Recent studies show that engagement is higher with livestreams than with conventional video content. Their popularity makes sense: livestreams can make your audience feel as though they are genuinely present at your event. Seeing something in real time makes a massive difference for viewers’ experience. School districts …

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Topics:EducationSchoolsVideographyCommunicationsEvent Coordination

by Hannah Dragoo, on Aug 5, 2021 5:15:08 PM

Over the past few years, school districts have increasingly gravitated toward ParentSquare to strengthen their relationships with parents and consolidate their communication tools. A multi-faceted engagement platform, ParentSquare offers practically everything your district needs to effectively communicate …

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Topics:EducationSchoolsCommunications

by Presidio News, on Aug 2, 2021 4:45:32 PM

In 2017, Los Nietos School District became Presidio's second public-agency client when their staff and Board of Education placed their trust in a young, small firm and a promise to …

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Topics:Public AgencyEducationSchoolsLos Angeles County

by Samantha Marquez, on Jul 27, 2021 12:13:19 PM

Summer break is ending soon, and it’s time to go over your checklist in preparation for the new school year. As you do so, you may want to take a …

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Topics:EducationSchoolsCrisis CommunicationsCommunications

by Samantha Marquez, on Jun 28, 2021 9:00:00 AM

The word “audit” can sound a bit daunting. However, auditing your school’s social media platforms doesn’t have to be scary. In fact, it’s quite simple and easy to do yourself …

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Topics:EducationSchoolsSocial MediaCommunications

by Presidio News, on Jun 25, 2021 10:56:21 AM

We are proud to announce that the Charter Oak Unified School District approved a general communications contract with Presidio last night. Our team is thrilled, and we look forward to …

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Topics:Public AgencyEducationSchools

by Hannah Dragoo, on Apr 13, 2021 9:00:00 AM

If your school is returning — or has recently returned — to in-person education, you may be facing a large number of anxious parents. Indeed, many people are still confused and scared about …

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Topics:EducationSchoolsCOVID-19Communications