The PRESIDIO Blog

What's new at the firm.

2 min read

District of Choice Campaigns: Help Your District Stand Out

The California Department of Education District of Choice Program is an annual program that allows California school districts to enroll students outside of their district's territory without completing the Interdistrict Transfer or Allen Bill...

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Presidio Welcomes Paramount Unified School District as a New Client

We are proud to announce that the Paramount Unified School District approved a general communications contract with Presidio in September. Our team...

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2 min read

Strengthen Your School Community with a Virtual Town Hall

As students return to in-person learning, school leaders must communicate with their students, parents, and stakeholders to ensure transparency in...

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2 min read

5 Benefits of School District Social Media Competitions

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you...

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3 min read

How to Create a Social Media Content Calendar for Your School District

How does your district use its social media platforms? Do you post regularly, or does your district post maybe  once a month if you can find the...

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1 min read

4 Quick Tips to Boost Your SEO

After creating your website, what is the next step you can take to ensure successful traffic? Optimize your search engine strategy. Search engine...

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2 min read

Photography Basics for Beginners: 3 Factors You Need to Know

Presidio’s creative team is proud to offer professional photography services for our clients, but we know that there are countless moments just...

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5 min read

How Marketing Automation Can Help Streamline Your Enrollment Process

Each week brings new headlines about declining enrollments for public schools. Parents are having fewer children, the COVID-19 pandemic has eroded...

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3 min read

How to Harness the Power of Livestreaming for Your School

Recent studies show that engagement is higher with livestreams than with conventional video content. Their popularity makes sense: livestreams can...

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Woman holds up a phone with an Instagram Reel open

2 min read

5 Things You Didn't Know About Instagram Reels

Instagram Reels are a direct response to the rise of TikTok, the most downloaded app of 2020. Like TikTok, Reels offers a way for people to share...

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