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by Erika Flores, on Aug 30, 2021 9:00:00 AM

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you should. Simply put, a social media competition is a campaign to gather …

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Topics:EducationSchoolsSocial MediaCommunications

by Hannah Dragoo, on Aug 25, 2021 4:54:07 PM

How does your district use its social media platforms? Do you post regularly, or does your district post maybe once a month if you can find the time? I challenge you to …

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Topics:EducationSchoolsSocial MediaCompany Culture

by Allison Stewart, on Aug 23, 2021 12:27:26 PM

After creating your website, what is the next step you can take to ensure successful traffic? Optimize your search engine strategy. Search engine optimization (SEO) provides your website with more …

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Topics:Digital MarketingCommunicationsSEO

by Angel De Leon, on Aug 18, 2021 1:16:06 PM

Presidio’s creative team is proud to offer professional photography services for our clients, but we know that there are countless moments just waiting to be captured using nothing more than a …

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by Emily Rabiner, on Aug 16, 2021 3:48:11 PM

Each week brings new headlines about declining enrollments for public schools. Parents are having fewer children, the COVID-19 pandemic has eroded trust and sowed confusion, and sites like Great Schools are causing more families to “shop around” for …

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Topics:EducationSchoolsDigital MarketingEnrollment Marketing

by Nailea Ayala Sahagún, on Aug 12, 2021 9:00:00 AM

Recent studies show that engagement is higher with livestreams than with conventional video content. Their popularity makes sense: livestreams can make your audience feel as though they are genuinely present at your event. Seeing something in real time makes a massive difference for viewers’ experience. School districts …

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Topics:EducationSchoolsVideographyCommunicationsEvent Coordination

by Allison Stewart, on Aug 10, 2021 10:59:41 AM

Instagram Reels are a direct response to the rise of TikTok, the most downloaded app of 2020. Like TikTok, Reels offers a way for people to share addictive and entertaining …

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Topics:Social MediaBrand Strategy

by Hannah Dragoo, on Aug 5, 2021 5:15:08 PM

Over the past few years, school districts have increasingly gravitated toward ParentSquare to strengthen their relationships with parents and consolidate their communication tools. A multi-faceted engagement platform, ParentSquare offers practically everything your district needs to effectively communicate …

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by Erika Flores, on Aug 3, 2021 9:30:00 AM

Did you know that according to the Internal Revenue Service, in 2016, there were 1.5 million nonprofit organizations registered in the U.S.? These nonprofits do critical work to meet community …

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by Presidio News, on Aug 2, 2021 4:45:32 PM

In 2017, Los Nietos School District became Presidio's second public-agency client when their staff and Board of Education placed their trust in a young, small firm and a promise to …

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Topics:Public AgencyEducationSchoolsLos Angeles County