The PRESIDIO Blog

What's new at the firm.

3 min read

Anaheim/OC Hotel & Lodging Association Taps Presidio for Management

As a leading public affairs and communications firm in Southern California, we at Presidio are thrilled to announce that the Anaheim/Orange County Hotel and Lodging Association (AOCHLA) has chosen us to provide association management services. In...

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3 min read

Arts Council for Long Beach Retains Presidio for Govt. Relations

Presidio is excited to welcome the Arts Council for Long Beach (ACLB) as a new client for our government relations, strategic communications,...

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2 min read

CACEO Taps Presidio for Public Affairs and Comms Expertise

Presidio, a leading public affairs firm, is pleased to announce that we have been retained by the California Association of Code Enforcement...

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6 min read

How-to Guide: Planning a School Bond

Planning a general obligation bond? Consider bringing on a public affairs consultant sooner rather than later. Preparing to put a bond on the ballot...

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3 min read

How to use a public relations agency for crisis communications

You're in a crisis, your voicemail inbox is full – so now what? When a crisis hits, it can feel like everything is spiraling out of control. Your...

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2 min read

Newark USD Engages Presidio for Marketing Services

East Bay School DistricT Looks to Expand its REACH and Capitalize on programming

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2 min read

Senior California Strategist Ben Escobedo Joins Presidio

Ben Escobedo joins Presidio with significant victories under his belt at the Congressional, state, and local levels.

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3 min read

Presidio welcomes Alex Burrola and Cory Allen

We’re so happy to welcome two new members of the Presidio team: Alex Burrola, Senior Vice President, Public Affairs & Communications, and Cory Allen

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1 min read

Partner Highlight: AM LLC

How one partner builds districts' organizational capacity to face the public health and staffing challenges of an up-and-down pandemic.

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2 min read

Presidio Expands Capacity and Services with Strategies 360

Presidio has entered into a long-term strategic partnership with Strategies 360. S360 is a leading public affairs and communications firm with...

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2 min read

District of Choice Campaigns: Help Your District Stand Out

The California Department of Education District of Choice Program is an annual program that allows California school districts to enroll students...

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Presidio Welcomes Paramount Unified School District as a New Client

We are proud to announce that the Paramount Unified School District approved a general communications contract with Presidio in September. Our team...

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2 min read

Strengthen Your School Community with a Virtual Town Hall

As students return to in-person learning, school leaders must communicate with their students, parents, and stakeholders to ensure transparency in...

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2 min read

5 Benefits of School District Social Media Competitions

If you run your school district’s social media platforms, have you ever considered organizing a social media competition? If you haven’t already, you...

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3 min read

How to Create a Social Media Content Calendar for Your School District

How does your district use its social media platforms? Do you post regularly, or does your district post maybe  once a month if you can find the...

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1 min read

4 Quick Tips to Boost Your SEO

After creating your website, what is the next step you can take to ensure successful traffic? Optimize your search engine strategy. Search engine...

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2 min read

Photography Basics for Beginners: 3 Factors You Need to Know

Presidio’s creative team is proud to offer professional photography services for our clients, but we know that there are countless moments just...

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5 min read

How Marketing Automation Can Help Streamline Your Enrollment Process

Each week brings new headlines about declining enrollments for public schools. Parents are having fewer children, the COVID-19 pandemic has eroded...

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3 min read

How to Harness the Power of Livestreaming for Your School

Recent studies show that engagement is higher with livestreams than with conventional video content. Their popularity makes sense: livestreams can...

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2 min read

5 Things You Didn't Know About Instagram Reels

Instagram Reels are a direct response to the rise of TikTok, the most downloaded app of 2020. Like TikTok, Reels offers a way for people to share...

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3 min read

How to Use ParentSquare to Its Full Effect

Over the past few years, school districts have increasingly gravitated toward ParentSquare to strengthen their relationships with parents and...

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2 min read

Where to Find Nonprofit Grant Opportunities

Did you know that according to the Internal Revenue Service, in 2016, there were 1.5 million nonprofit organizations registered in the U.S.? These...

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Graphic with photograph of children going back to school in masks

Los Nietos School District Expands Communications Consulting Services

In 2017, Los Nietos School District became Presidio's second public-agency client when their staff and Board of Education placed their trust in a...

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2 min read

Planning for the Unplanned: How to Update Your Org Chart and Crisis Plan for the New School Year

Summer break is ending soon, and it’s time to go over your checklist in preparation for the new school year. As you do so, you may want to take a...

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Collage of nonprofit photos

2 min read

3 Digital Trends for Nonprofit Marketing in 2021 and Beyond

This has been a turbulent year and a half for many, especially for nonprofit organizations. Yet, for all of its challenges, it has also taught...

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1 min read

Presidio Announces a New Service Offering: Grant Writing for Nonprofits

Our team loves working with nonprofit organizations to help them advance their missions and connect with their communities. From collateral design to...

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8 min read

7 Simple Tips To Help You Audit Your School’s Social Media Accounts

The word “audit” can sound a bit daunting. However, auditing your school’s social media platforms doesn’t have to be scary. In fact, it’s quite simple

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Presidio Welcomes Charter Oak Unified School District as a New Client

We are proud to announce that the Charter Oak Unified School District approved a general communications contract with Presidio last night. Our team...

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Students wear masks at graduation ceremony

3 min read

How Schools Are Celebrating Their Graduating Class in 2021

Due to the limitations presented by the COVID-19 pandemic, many school districts have had to adjust how they celebrate their graduating seniors. ...

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5 min read

Client Spotlight: How the Orange County Conservation Corps Has Engaged with Its Community throughout the Pandemic

Here at Presidio, we have the pleasure of working with clients in various fields, from school districts to public agencies to nonprofit...

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Father and daughter look at reopening information on school website

6 min read

6 Ways to Reassure Anxious Parents through Effective School Communications

If your school is returning — or has recently returned — to in-person education, you may be facing a large number of anxious parents.Indeed, many...

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4 min read

The 7 Best Ways to Increase Safety Protocol Awareness at Your School

With the return to in-person classes imminent for schools across the nation, it is vital to begin publicizing the safety protocols that will be in...

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4 min read

Why Your School Should Consider Using Custom Zoom Backgrounds

In the age of Distance Learning, Zoom has become the platform of choice for schools across the nation. This is for good reason – Zoom offers a...

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4 min read

How to Host a Successful Online School Event

No one was fully prepared to switch to remote learning last spring. This was especially the case for K-12 schools, since it’s challenging to keep...

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4 min read

Optimizing Government Social Media Use During COVID-19

According to data from the Sprout Social Index, 12.8% of people consider government content on social media to be the most annoying form of content...

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4 min read

6 Key Topics To Feature in Your School's Newsletter

Now that nearly everything is online, it may seem like your school doesn’t have much to write about in its weekly or monthly newsletter. However,...

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6 min read

How to Promote a Virtual Event for Your Nonprofit Organization

With the restrictions brought on by the COVID-19 pandemic, it may seem daunting to host an event for your nonprofit organization. However, there are...

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5 min read

Top 5 Tips for Mastering Nonprofit Marketing

In this digital age, it's more important than ever to use all resources available to you, especially when it comes to marketing. For nonprofits,...

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4 min read

How COVID-19 Has Fostered EdTech Innovation

Before the COVID-19 pandemic, remote learning was seen as a last-resort option, but it has since become a vital investment to ensure students’...

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3 min read

3 Steps for Successful Crisis Management

There’s an old saying that “failing to plan is planning to fail.” That is especially true for crisis management and communications.

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1 min read

Los Nietos School District Renews Its Contract with Presidio

Presidio has proudly worked with the Los Nietos School District over the past 3 years to strengthen its stakeholder communications. By working...

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1 min read

Hacienda La Puente USD Expands Its Contract with Presidio

Presidio is proud to have earned the trust of the Hacienda La Puente Unified School District over the past 9 months. Throughout that time, our team...

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5 min read

Mental Health Tips for Distance Learning

In honor of World Mental Health Day this Saturday, October 10, the Presidio team is sharing some tips that will help you take care of your mental...

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4 min read

What Is Plain Language and Why Does It Matter?

How we write is just as important as what we write. This is especially true for government agencies, since they have a duty to keep the public...

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3 min read

Is Your Audience Experiencing Feed Fatigue?

The social media industry is constantly changing, and establishing a consistent audience can be challenging. Even once you understand what content...

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3 min read

7 Basic Instagram Metrics You Need to Know

There are so many metrics on Instagram that trying to analyze all of them can easily feel overwhelming. If you want to build your brand awareness on...

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5 min read

Communicating Effectively with Students during Distance Learning

Distance Learning poses numerous challenges, and Presidio is proud of all the incredible work that our partners in education are doing to make sure...

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4 min read

5 Tips for Building Brand Awareness on Instagram

Building your brand’s awareness on Instagram is essential for your overall marketing efforts. Here are 5 tips to get you started:

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Teacher working on her laptop in classroom

6 min read

Communicating with Parents in the Age of Distance Learning

The transition to Distance Learning worries many parents, guardians, and caregivers. The best way to address their concerns is to communicate clearly...

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Brand strategists collaborating on a project

3 min read

5 Questions to Ask Your Prospective Brand Strategist

Are you trying to take your small business to the next level? If so, you may be looking around for a brand strategist to help you determine your next...

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Young woman shooting cooking video on iPhone

5 min read

How to Shoot Smartphone Videos Like a Pro

Are you looking for innovative ways to showcase your small business’s products? Or are you trying to turn your side hobby into your main job through...

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3 min read

3 C’s to Fight Information Asymmetry

“Knowledge is power,” is a phrase that most of us accept as true. But what happens when you lack a particular piece of knowledge? That is the problem...

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2 min read

Clarity in Crisis: Building trust when you need it most

Before the pandemic began, most local government agencies could communicate with constituents daily and in person, almost always through trusted...

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Saenz, Samantha

1 min read

Samantha Marquez joins Presidio

We’re excited to announce a new addition to the Presidio team!

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Ayala, Nailea

Team Highlight: Nailea Ayala Sahagún

We’re excited to announce a new addition to the Presidio team!

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1 min read

Los Nietos School District Joins the Presidio Family

We are proud to announce that we’ve earned the trust of Los Nietos School District to provide communications, website management, and social media...

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